Lumē

BC Sprint 2023

While other deodorant brands are addressing the changes in our body during puberty, Menopause is a stage of female maturation that is ignored.

Menopausal hot flashes get sweaty. We’ve made a refrigerated club exclusively for menopausal women, transforming menopause from a social stigma to a natural social bond.

THE SPACE

SOCIAL

HOME EXPERIENCE

PRODUCT INNOVATION

AD: Lindsey Evans
CW: Alley Steele
CW: Mark McColey
ST: Zach Ackerman
XD: Meg Monroe